Every time I come to update this site I’m disappointed in myself for how far behind I’ve fallen. So this post might be a bit of a belated catch-up.
My major new project for 2019 is a new social networking app called Who’s Ready. I’ve got a whole web site set up about the app, at www.whosready.app, along with a facebook page at facebook.com/whosreadyapp, and some other social media as well. So I don’t have to tell you everything about it right here, but maybe I should tell the story of how it came to me.
If you’ve been following this page or the other places where I narrate my life, you know that I travel a lot and that my main passion in life is outdoor activities – mostly whitewater kayaking, but a few other activities as well. Whenever I find myself in a new place I want to get out and explore, at least go for a hike, and I often wish I had company to do it with. I struggled for a while using Facebook groups to find activity partners, but I find the solution woefully inadequate for many reasons. I wanted a way to just push a button and find nearby like-minded adventurers, and didn’t understand why in 2018 there isn’t an app for that. So, I decided to build it. My financial situation improved somewhat in 2018 and I finally had the ability to start financing other projects beyond my law process, albeit just barely. So I wrote up a complete design spec for the app, worked on finding a name (a more difficult process than you might imagine), went looking for a programmer, and formed a corporation. I found a programmer who could build the MVP version of the app for a price I could afford, and set up a contract. At this point we’re behind schedule but hopefully within a week or two of having a product in the Google Play Store, and within a few months we’ll be on the iPhone as well and charging forward with more features and a viable business model.
I’m excited and terrified about this new venture. Once again, I find myself in a role I’d fantasized about but had never visualized actually achieving – first that happened with my career as a lawyer, and now with the role of “software CEO.” Wow. Of course any fool with a checkbook and a pen can become a CEO by starting his or her own company, it’s meaningless until it translates to actual success, and we just aren’t there yet. There’s a lot I’m going to have to do to get this thing off the ground. Building it is just step 1. I also have to market it and get people to use it. Because it’s a social app, its success and utility are 100% dependent on how many people decide to download and use it. It will be more fun and more useful with a million users than with a hundred users. So my job, and it’s a big job, is to accelerate the growth of the user base as quickly as I can, to create a great experience for users. That means advertising, attending events, and talking to people. It’ll be fun, but it’ll still be hard work, and there will be a lot of disappointment and frustration along the way.
I’m super stoked about it. Check out the web site and Facebook page today, and hopefully by the time you’re reading this you’ll also be able to download it on the App Store of your preferred platform.